Study shows brain activity helps predict restaurant sales

It has been recognized that the activity of dopamine centers in the brain can predict the popularity of songs, the efficacy of advertising campaigns, and the success of microcredit programs. But can we accurately forecast ...

New method for designing efficient biomimetic catalysts

Recently, Professor Wu Dayu of Changzhou University, the user of China's Steady High Magnetic Field Facility (SHMFF), Hefei Institutes of Physical Science (HFIPS) of the Chinese Academy of Sciences (CAS), together with his ...

Preparing a renewable route to rubber material

A key ingredient in the manufacture of car tires and sneaker soles could be made sustainably, following new analysis of an old catalytic process. Butadiene, an essential component of synthetic rubber, is currently produced ...

The sun is a normal star after all, confirms study

With data from the Kepler (NASA), Gaia (ESA) and SOHO (NASA/ESA) satellites, a team, led by Instituto de Astrofísica e Ciências do Espaço (IA) researcher Ângela Santos, seems to have put an end to the idea that the sun ...

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