Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.
Social Sciences
May 29, 2016
0
15
Luxury items and the high prices they command may make consumers think twice this holiday season about whether the cost is justified. But if that luxury item is linked to "doing good," does that make it an easier purchase ...
Social Sciences
Dec 14, 2015
0
6
The founder of Alibaba Group defended its stance against counterfeit goods and expressed regret Tuesday that the owner of luxury brands Gucci and Yves Saint Laurent has sued the e-commerce giant.
Business
May 19, 2015
0
37
Smartphones didn't kill the watch business. Can the Apple Watch put a dent in it?
Consumer & Gadgets
Mar 6, 2015
1
92
Consumers are willing to spend thousands of dollars for luxury brand watches such as Rolex and Cartier because they are synonymous with high quality. But does this mean that inexpensive watches made by low-cost rivals must ...
Social Sciences
Sep 16, 2014
1
0
For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. But when they are rejected in real life, a new study in the Journal of Consumer Research ...
Social Sciences
Jun 25, 2014
0
0
Beats Electronics' colorful, oversized headphones serve as a fashion accessory to cool kids riding the New York City subway, but as tech companies such as Apple, Samsung and others are discovering, wearable gadgets like smartwatches ...
Business
May 29, 2014
0
0
When people purchase luxury items like expensive watches and high-end automobiles, they often consider themselves members of a select group of consumers. According to a new study in the Journal of Consumer Research, when ...
Social Sciences
May 21, 2014
0
0
When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research from the University of British Columbia's Sauder School of Business.
Social Sciences
Apr 29, 2014
1
0
As consumers, we form favorite brands and select services providers from a plethora of choices. According to a new study in the Journal of Consumer Research, how powerful we feel in our daily lives may impact our likelihood ...
Social Sciences
Mar 11, 2014
0
0
