The London Olympics are set to be liked, tweeted, pinned and shared with more people than ever before as athletes, fans and organisers interact online in the first-ever social media Summer Olympics.
US fans of the Olympics will be tracking the summer games on multiple screens, turning to tablets and smartphones for news, survey results showed Thursday.
It's the hidden face of the London Olympics: while the athletes compete, thousands of technicians will run the most connected Games in history while dealing with the threat of cyber attacks.
University of Leicester researchers are set to use new technology they have developed to monitor the impact of increased traffic on pollution levels in London during the Olympics.
A British athlete on Wednesday put himself up for auction on online giant eBay in a desperate attempt to attract sponsors in the run up to London's 2012 Olympic Games.
Mayor Boris Johnson outlined plans to make London "the cleanest, greenest city on earth" by the 2012 Olympics and called for commitments from other world cities at a climate change conference.
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