85 college students tried to draw the Apple logo from memory: 84 failed
"You can observe a lot just by watching." - Yogi Berra
Yahoo unveils new logo in turnaround makeover (Update)
Yahoo has refreshed its logo for the first time since shortly after the Internet company's founding 18 years ago.
Yahoo overhual will include new logo
Yahoo's push to re-invent itself will include a new logo to be introduced next month.
Microsoft revamps logo ahead of major launches
Microsoft on Thursday unveiled a new corporate logo for the first time in 25 years as the US tech giant geared up for a series of big product launches.
Swedish zipper perfecter honored with Google doodle
Google dedicated a doodle Tuesday to the Swedish-American inventor of the modern zipper, Gideon Sundback, on what would have been his 132nd birthday.
Google Doodle celebrates Francois Truffaut
Google Doodle, which highlights anniversaries on the Google search engine, Monday showcased Francois Truffaut, the late French "new wave" film-maker who would have turned 80 on Monday.
Hong Kong Apple tribute designer denies plagiarism
A Hong Kong design student whose sombre tribute to Steve Jobs became an overnight Internet sensation denied Tuesday that he had copied another artist's work. ...
Hong Kong student's Apple tribute is Internet hit
A Hong Kong design student said Friday he was overwhelmed and felt "unreal" after his sombre logo in tribute to Apple founder Steve Jobs caused a worldwide Internet sensation.
Google tips hat to Charlie Chaplin with video doodle
Google paid tribute to Charlie Chaplin on Friday by transforming the celebrated logo on its homepage into a silent movie.
Google doodle pays tribute to Gagarin mission
Google paid tribute to Russia's Yuri Gagarin on Tuesday, replacing the logo on its homepage with an image of the first man in space and a rocket that a visitor can launch with a cursor.
Google pays tribute to Jules Verne
Google paid tribute to Jules Verne, author of "Twenty Thousand Leagues Under the Sea," on Tuesday, replacing the logo on its home page with an underwater scene.
Red Bull logo enough to shape consumer performance
Red Bull's red and gold logo can "give you wings" for better or worse even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy marketing ...
The Starbucks effect: Committed customers don't like logo redesigns, research finds
The negative reaction to Starbucks' redesigned logo by the company's self-described most loyal customers may be attributable to the strong connection Starbucks' consumers feel toward the brand, according to research co-authored ...
Researchers show Starbucks' logo redesign could prove beneficial to company
Despite U.S. consumers' threats of protests in response to the redesigned Starbucks logo unveiled yesterday, the new look may be a smart move in the long run as the coffee company expands into Asian markets, ...