Microsoft revamps logo ahead of major launches
Microsoft on Thursday unveiled a new corporate logo for the first time in 25 years as the US tech giant geared up for a series of big product launches.
Aug 23, 2012
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Aug 23, 2012
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Swedish zipper perfecter honored with Google doodle
Google dedicated a doodle Tuesday to the Swedish-American inventor of the modern zipper, Gideon Sundback, on what would have been his 132nd birthday.
Apr 24, 2012
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Google Doodle celebrates Francois Truffaut
Google Doodle, which highlights anniversaries on the Google search engine, Monday showcased Francois Truffaut, the late French "new wave" film-maker who would have turned 80 on Monday.
Feb 06, 2012
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Hong Kong Apple tribute designer denies plagiarism
A Hong Kong design student whose sombre tribute to Steve Jobs became an overnight Internet sensation denied Tuesday that he had copied another artist's work. ...
Oct 11, 2011
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Hong Kong student's Apple tribute is Internet hit
A Hong Kong design student said Friday he was overwhelmed and felt "unreal" after his sombre logo in tribute to Apple founder Steve Jobs caused a worldwide Internet sensation.
Oct 07, 2011
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Google tips hat to Charlie Chaplin with video doodle
Google paid tribute to Charlie Chaplin on Friday by transforming the celebrated logo on its homepage into a silent movie.
Apr 15, 2011
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Google doodle pays tribute to Gagarin mission
Google paid tribute to Russia's Yuri Gagarin on Tuesday, replacing the logo on its homepage with an image of the first man in space and a rocket that a visitor can launch with a cursor.
Apr 12, 2011
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Google pays tribute to Jules Verne
Google paid tribute to Jules Verne, author of "Twenty Thousand Leagues Under the Sea," on Tuesday, replacing the logo on its home page with an underwater scene.
Feb 08, 2011
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Red Bull logo enough to shape consumer performance
Red Bull's red and gold logo can "give you wings" – for better or worse – even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy marketing ...
Jan 31, 2011
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The Starbucks effect: Committed customers don't like logo redesigns, research finds
The negative reaction to Starbucks' redesigned logo by the company's self-described most loyal customers may be attributable to the strong connection Starbucks' consumers feel toward the brand, according to research co-authored ...
Jan 11, 2011
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Researchers show Starbucks' logo redesign could prove beneficial to company
Despite U.S. consumers' threats of protests in response to the redesigned Starbucks logo unveiled yesterday, the new look may be a smart move in the long run as the coffee company expands into Asian markets, ...
Jan 07, 2011
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Imagine: Google pays tribute to John Lennon
Google paid tribute to former Beatle John Lennon on Friday by replacing its celebrated logo with a video featuring his classic song "Imagine."
Oct 08, 2010
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Google pays tribute to Flintstones
Google paid tribute to the Flintstones on Thursday, devoting the celebrated logo on its home page to Fred, Wilma, Barney and Betty on their 50th anniversary.
Sep 30, 2010
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Google replaces logo with dancing doodle
Google replaced the celebrated logo on its home page on Tuesday with a mysterious collection of colorful dancing balls.
Sep 07, 2010
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When the quiet logo speaks volumes
The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that ...
Jul 26, 2010
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