News tagged with local products

Fei-Chang or Pepsi Cola? What makes consumers choose local brands over global ones?

Why do some consumers prefer local products and others gravitate toward global brands? A new study in the Journal of Consumer Research examines why some people might choose a local brand instead of a recognizable global brand ...

Other Sciences / Social Sciences

Mar 31, 2009 | 4 / 5 (1) | 0