News tagged with lemonade stand

It's about time: Consumers may be more likely to enjoy purchase when ads mention time

Do consumers respond more positively to advertisements that mention time ("Miller Time") or money ("Perfection Has Its Price")? A new study in the Journal of Consumer Research found that mentioning time makes consumers more ...

Other Sciences / Social Sciences

Feb 23, 2009 | 4.5 / 5 (2) | 0