News tagged with judgments

How does context affect consumer judgment?

Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positively ...

dateMar 22, 2010 in Social Sciences
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Is YouTube an effective research tool?

YouTube has more than 10 million unique users a month who are younger than 18 years of age, making it an ideal online environment in which to study the impact of various media content and peer feedback on adolescents. A series ...

dateMay 29, 2013 in Other
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