News tagged with judgments

Data presentation and consumer confidence

Is it better to present data in percentages (80% of 70) or as a frequency (56 out of 70 times)? According to a new study in the Journal of Consumer Research, data presented in the frequency format leads to more accurate judgments.

dateJul 20, 2010 in Social Sciences
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On the face of it, voting's superficial

Are voters truly sophisticated and rational decision makers? Apparently not. Their choices are heavily influenced by superficial, nonverbal cues, such as politicians' appearance, according to Christopher Olivola from University ...

dateJun 15, 2010 in Social Sciences
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