News tagged with judgments

How does context affect consumer judgment?

Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positi ...

Mar 22, 2010
5 / 5 (2) 0

Moral dilemma scenarios prone to biases

Picture the following hypothetical scenario: A trolley is headed toward five helpless victims. The trolley can be redirected so that only one person's life is at stake. Psychologists and philosophers have been using moral ...

Dec 14, 2009
3.8 / 5 (4) 0

Trust your gut: Too much thinking leads to bad choices

Don't think too much before purchasing that new car or television. According to a new study in the Journal of Consumer Research, people who deliberate about decisions make less accurate judgments than people who trust their ...

Jan 26, 2009
2.5 / 5 (11) 5