News tagged with judgments

How does context affect consumer judgment?

Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positi ...

dateMar 22, 2010 in Social Sciences
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Moral dilemma scenarios prone to biases

Picture the following hypothetical scenario: A trolley is headed toward five helpless victims. The trolley can be redirected so that only one person's life is at stake. Psychologists and philosophers have been using moral ...

dateDec 14, 2009 in Social Sciences
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