Chinas young, affluent consumers are savvy about the costs of borrowing and wary about debt, according to new research undertaken in one of the worlds fastest-growing economies.
Aug 10, 2011 in Economics & Business
"Mum, buy me that chocolate, pleeeease!" New study shows the pervasive influence of children on their parents' in-store
The influence children wield over their parents' purchase decisions at the point of sale is grossly underestimated by parents. This was shown in a new study conducted by researchers at the University of Vienna, Austria. According ...
Mar 18, 2009 in Social Sciences