News tagged with journal of marketing

Rivalry makes people more eco-conscious

(Phys.org) —Want to encourage people to do the right thing for the environment? Tell them their rivals are going green, says a new marketing study from the University of British Columbia's Sauder School ...

Jun 06, 2014
5 / 5 (3) 0

Rethinking investment risk

Financial innovation is supposed to reduce risk—in theory, at least. Yes, new financial instruments based on the housing market helped cause the financial crisis of 2008. But in the abstract, those same ...

Aug 26, 2013
4.8 / 5 (4) 1 | with audio podcast