In a recently published study in the Journal of Consumer Research, assistant professor of marketing Adam Alter and Ph.D. student Eesha Sharma at the Stern School of Business reveal why people who feel financially constrained might ...
Apr 12, 2013
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It may seem counter-intuitive to take health advice from a marketing professor, but when it comes to analyzing consumer data and its relationship to managing health issues such as diabetes, one University ...
Apr 10, 2013
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New research from the University of Miami School of Business Administration offers marketers a strategy for how best to structure free giveaways with products in order to maximize sales.
Apr 03, 2013
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(Phys.org) —When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with sleepy faces and color-coated chocolate candies ...
Apr 02, 2013
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(Phys.org)—When it comes to buying decisions, it's more about who you know than what you know for some people, according to a Colorado State University researcher, whose work may have a significant impact on how marketers ...
Feb 27, 2013
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From banks to telecom providers, various industries are moving to pricing plans that offer a certain amount of "free" service. Bank customers are allowed a certain number of free ATM withdrawals each month, and cell phone ...
Feb 06, 2013
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(Phys.org)—Look at the two photos above—how many differences do you see? If you answered just one, you are correct. One is all marketers need to make you more likely to buy, according to new research ...
Dec 05, 2012
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Trees, water and lawn clearly matter to urban dwellers. For city planners balancing green space with other demands, the question has been just how much green space matters to residents.
Dec 04, 2012
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Giving customers a chance to complain can be a bad idea if customers believe they're to blame for a product's failure, a new study from the Sauder School of Business at UBC shows.
Nov 29, 2012
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(Phys.org)—It's a common refrain during the political season—Republicans and Democrats talk past one another. They claim they live in different universes or come from different species, with little hope ...
Oct 04, 2012
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(Phys.org)—Consumers and marketers alike will be interested to know that when it comes to personal budgeting, most people underestimate spending because they fail to properly allow for exceptional expenses, according to ...
Oct 03, 2012
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About five years ago, Catherine Tucker was pregnant with identical twins when she encountered a serious medical issue. Her unborn children were diagnosed with twin-to-twin transfusion syndrome, a dangerous ...
Oct 02, 2012
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(Phys.org)—More than 2 million consumers got to gloat Friday about their shrewdness in procuring an iPhone 5, with its larger screen and 200 additional features through its new operating system.
Sep 24, 2012
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(Phys.org) -- New research from the University of Minnesota's Carlson School of Management suggests learning how to stop enjoying unhealthy food sooner may play a pivotal role in combating America's obesity problem. The research, ...
Aug 22, 2012
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Sons of fathers with high incomes tend to end up with higher than average incomes themselves, but new research shows that it's not just dad's money that helps a son on his way.
Jun 21, 2012
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