Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology.
Social Sciences
Sep 15, 2023
0
80
New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
0
0
Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research finds that owning a DVR does not influence the demand for advertised products despite its ad-skipping ...
Economics & Business
Dec 9, 2010
5
0
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Social Sciences
Apr 18, 2024
0
26
Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...
Social Sciences
Oct 12, 2023
0
4
New research finds brands that leverage a reputation for quality to pay employees less risk eroding profits.
Economics & Business
Aug 23, 2023
0
10
Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors' products.
Economics & Business
Jul 31, 2023
0
17
As consumers, we are becoming more communal. Among other products we now share with strangers are shampoo and body wash in containers affixed to hotel suite showers as well as hand sanitizers in public dispensers at gyms, ...
Social Sciences
Jun 29, 2023
0
22
Researchers from Seattle University's Albers School of Business and Economics, and the Indian School of Business have published a report that provides novel insights about how consumers make decisions about keeping or disposing ...
Social Sciences
May 22, 2023
0
4
Leading social media platforms are introducing features that allow users to share content that can only be viewed once. For example, consumers can set chats to be deleted immediately after being viewed on communication apps ...
Social Sciences
Jan 18, 2023
0
1
