A forthcoming paper in the American Marketing Association's Journal of Marketing Research by Professor Sheena Iyengar, S.T. Lee Professor of Business, Management; Marco Bertini, Assistant Professor of Marketing at London ...
Social Sciences
Aug 10, 2011
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A forthcoming paper in the American Marketing Association's Journal of Marketing Research by Professor Michel Tuan Pham, Kravis Professor of Business, Marketing, Columbia Business School; Iris W. Hung, Assistant Professor ...
Social Sciences
Jul 28, 2011
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Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research finds that owning a DVR does not influence the demand for advertised products despite its ad-skipping ...
Economics & Business
Dec 9, 2010
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0
With the concept of a store-within-a-store growing across the country, a Kansas State University researcher's work shows the increasing importance of brand reputation and its strong role in governing decisions.
Economics & Business
Sep 23, 2010
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Recent bank failures point to the continuing need for vigilance by regulators and investors. Now, a report in the International Journal of Operational Research, discusses the possibility of an early-warning system that spots ...
Economics & Business
Oct 7, 2009
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(PhysOrg.com) -- The changeover to and from daylight saving does not have a detrimental effect on financial markets, according to new research.
Economics & Business
Sep 24, 2009
1
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Back in the day, planes, trains and automobiles all sported one brand name. If you bought a Boeing, you got, nose to tail, a Boeing. These days, however, complex industrial equipment is starting to look like NASCAR vehicles ...
Economics & Business
Aug 19, 2009
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Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.
Economics & Business
Mar 31, 2009
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(PhysOrg.com) -- While many of us believe we need a good reason to enjoy a special luxury or splurge on something expensive, there really may be no such thing as a guilty pleasure, say University of Michigan researchers.
Other
Feb 11, 2009
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