News tagged with journal of interactive marketing
Create intimacy with consumers or donors: Ask for their input
People feel closer to businesses and nonprofits that solicit their advice, but soliciting expectations can distance potential customers, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Jan 18, 2011 |
not rated yet |
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Personalization without interrogation: Shop easier, faster and better, without telling your life story
(PhysOrg.com) -- Whether people are buying headache medication or cars, technology needs to help buyers wade through a staggering number of choices, says a new University of Alberta study.
Other Sciences / Social Sciences
Aug 12, 2009 |
4 / 5 (2) |
0
Search results for journal of interactive marketing
UCLA life scientists view biodiversity through a whole new dimension
(Phys.org) -- How can blue whales, the largest animals on the planet, survive by feeding on krill, shrimp-like creatures that are the size of a penny? According to UCLA life scientists, it's all a matter of ...
May 31, 2012 |
5 / 5 (3) |
1
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Tomato genome fully sequenced
For the first time, the genome of the tomato, Solanum lycopersicum, has been decoded, and it becomes an important step toward improving yield, nutrition, disease resistance, taste and color of the tomato and ...
May 30, 2012 |
4.9 / 5 (7) |
7
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Device may inject a variety of drugs without using needles
Getting a shot at the doctor’s office may become less painful in the not-too-distant future.
May 24, 2012 |
4.4 / 5 (7) |
5
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Zuckerberg's Facebook story is study in contrasts
(AP) -- When Hollywood set out to tell the story of how Mark Zuckerberg launched Facebook, it enjoyed the flexibility of portraying a man who, despite his social network's worldwide reach, was all but unknown ...
May 16, 2012 |
not rated yet |
1
Why do consumers dislike corporate brands that get too familiar?
Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
2.5 / 5 (2) |
1
Cafe conquerors use high-tech gadgets to make public spaces their own... for hours
Increasingly "plugged-in" customers are grabbing extra seats, counter space and table tops by using cell phones, laptops and cups of steaming hot coffee to shield others from seemingly public spaces, according to two marketing ...
Other Sciences / Economics & Business
May 08, 2012 |
not rated yet |
0
The wealth of Thai villages
Examining Thai villages as smaller versions of a national economy provides a new understanding of the dynamics of economic growth and yields fresh insights to the financial lives of villages and households.
Other Sciences / Economics & Business
Apr 24, 2012 |
not rated yet |
0
Climate change may create price volatility in the corn market
By the time today's elementary schoolers graduate from college, the U.S. corn belt could be forced to move to the Canadian border to escape devastating heat waves brought on by rising global temperatures. ...
Apr 22, 2012 |
3.5 / 5 (14) |
28
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Optimizing biofuel supply chain is a competitive game
As biofuel production has increased – particularly ethanol derived from corn – a hotly contested competition for feedstock supplies has emerged between the agricultural grain markets and biofuel refineries. This ...
Technology / Energy & Green Tech
Apr 19, 2012 |
5 / 5 (1) |
0
Survey finds majority of Wikipedia articles about companies contain factual errors
Sixty percent of Wikipedia articles about companies contain factual errors, according to research published today in the Public Relations Society of America's (PRSA) scholarly publication, Public Relations Jo ...
Apr 17, 2012 |
2.3 / 5 (3) |
2
List of search results for journal of interactive marketing
