News tagged with journal of consumer research

Related topics:

Fact or fiction: Which do moviegoers prefer?

Do you feel sadder watching a documentary about war or a drama about a young person dying of cancer? According to a new study in the Journal of Consumer Research, consumers mistakenly believe they will have stronger emotio ...

Aug 26, 2014
not rated yet 0

YOLO: Aging and the pursuit of happiness

As human beings, we expend a great deal of time, money, and energy in the pursuit of happiness. From exotic travel to simply spending time with our grandchildren, the things that make us happy change as we age. A new study ...

Feb 11, 2014
2.8 / 5 (4) 0