News tagged with journal of consumer research

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Fact or fiction: Which do moviegoers prefer?

Do you feel sadder watching a documentary about war or a drama about a young person dying of cancer? According to a new study in the Journal of Consumer Research, consumers mistakenly believe they will have stronger emotio ...

Aug 26, 2014
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YOLO: Aging and the pursuit of happiness

As human beings, we expend a great deal of time, money, and energy in the pursuit of happiness. From exotic travel to simply spending time with our grandchildren, the things that make us happy change as we age. A new study ...

Feb 11, 2014
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Impulse spending? Save money by getting organized

Reality television has turned the spotlight on to people with excessive behaviors like hoarding and stockpiling. According to a new study in the Journal of Consumer Research, controlling the chaotic environment may be one ...

Feb 11, 2014
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