News tagged with journal of consumer research

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Ambitious goals = satisfaction

Consumers who set ambitious goals have a greater level of satisfaction compared to those who set conservative goals, according to a recently published paper by the Cecile K. Cho, a University of California, Riverside assistant ...

Aug 17, 2011 not rated yet 0

How consumers discriminate

A forthcoming paper in the American Marketing Association's Journal of Marketing Research by Professor Sheena Iyengar, S.T. Lee Professor of Business, Management; Marco Bertini, Assistant Professor of Marketing at London ...

Aug 10, 2011 not rated yet 0