(Phys.org)—Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to a study from Washington University in St. Louis.
Aug 27, 2012
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Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and other consumers, according to a new study in the Journal of Consumer Re ...
Jul 16, 2012
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Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to a new study in the Journal of Consumer Research.
Jun 19, 2012
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Do those lightening fast disclaimers at the end of radio and television advertisements scare you away or simply seem like white noise required by regulatory agencies?
Jun 02, 2011
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Red Bull's red and gold logo can "give you wings" – for better or worse – even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy marketing ...
Jan 31, 2011
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(PhysOrg.com) -- A new study has unexpectedly found that couples married for over 40 years know less about each other than couples who have been together for just a couple of years.
Oct 20, 2010
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American culture venerates choice, but choice may not be the key to happiness and health, according to a new study in the Journal of Consumer Research.
Jan 19, 2010
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Weight Watchers is the world's largest support group, with more than 1.5 million members worldwide. What makes overweight consumers turn to this organization for help? A new study in the Journal of Consumer Research says d ...
Aug 24, 2009
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Do sexy images sell products? It depends, says a new study in Journal of Consumer Research. If marketers are determined to use sex in advertising, there may be ways to do it that can attract customers of both sexes.
Feb 23, 2009
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(PhysOrg.com) -- While many of us believe we need a good reason to enjoy a special luxury or splurge on something expensive, there really may be no such thing as a guilty pleasure, say University of Michigan researchers.
Feb 11, 2009
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