News tagged with journal of business research
How does the global financial crisis affect consumer decision making?
Consumers who feel financially deprived are more likely to seek scarce products, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Apr 16, 2012 |
not rated yet |
0
Decisions are taken more democratically with a higher percentage of women in management positions
In workplaces with a high percentage of women in a management position more individualized employee feedback is carried out, more democratic decisions are adopted and more interpersonal channels of communications ...
Other Sciences / Economics & Business
Mar 21, 2012 |
not rated yet |
0
The modeling of multiple relationships in social networks
A study conducted by Columbia Business School's Prof. Asim Ansari, William T. Dillard Professor of Marketing, Marketing, and Oded Koenigsberg, Barbara and Meyer Feldberg Associate Professor of Business, Marketing, alongside ...
Other Sciences / Social Sciences
Nov 17, 2011 |
4 / 5 (1) |
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Teen consumer patterns in China and Canada
Most Canadian teenagers are expected to make their own decisions, while Chinese adolescents are still heavily influenced by their parents, according to a study published in the Journal of Business Research.
Other Sciences / Economics & Business
May 03, 2011 |
5 / 5 (2) |
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Consumers underpredict their ability to learn new products
(PhysOrg.com) -- After trying a new skill-based product, people think it will take them longer to learn how to use it than it actually will.This leads to them prematurely abandoning products that could be beneficial for them.The ...
Jul 14, 2010 |
5 / 5 (1) |
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Research findings may help online marketing campaigns achieve more success
(PhysOrg.com) -- Why do some online ad campaigns go viral while other online marketing messages gather "cyber-dust" on the information superhighway? The key may lie in the motivation of Internet users to email ...
Other Sciences / Economics & Business
Jan 22, 2010 |
4 / 5 (2) |
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Message gone viral? Blame it on altruistic, yet image-conscious Internet 'e-mavens'
(PhysOrg.com) -- Why do some online ad campaigns go viral while other online marketing messages gather "cyber-dust" on the information superhighway? The key may lie in the motivation of Internet users to email ...
Other Sciences / Economics & Business
Nov 26, 2009 |
4.3 / 5 (4) |
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