The scores of new features in Apple's software update for mobile devices can be boiled down to one word: unity.
Early reviews of Apple iPhone 6 models to be released on Friday sang praises of the large-screen handsets, proclaiming that bigger truly is better.
New-generation Apple software for powering its coveted mobile devices is set for release on Wednesday, two days ahead of the arrival of its latest iPhones.
Apple on Monday said it had received record pre-orders for its new iPhone models, and that some customers will have to wait for the larger-screen versions of the smartphones.
Wealthy mainland Chinese looking to buy the new iPhone 6 next week could expect to pay an eye-watering US$2,500 for the handsets in Hong Kong, following Apple's decision to delay the launch in China.
Apple's website was swamped Friday in what appeared to be a record-setting buying binge fueled by smartphone buyers' desire for large-screen iPhones.
When the last version of Apple's biggest-selling gadget went on sale, China was among the first territories to offer it. That will not be the case with the iPhone 6, despite the country's importance to the US firm.
It may still be several days before they can even order a new iPhone and more than a week until they can pick it up, but dedicated fans in Japan have already begun queueing.
Apple unveiled its long-anticipated smartwatch Tuesday, introducing a device that aims to put many of the functions of a smartphone onto a smaller screen that's never more than an arm's length from the wearer's eyes.
Tech trend-setter Apple charts its future course Tuesday amid expectations for new big-screen iPhones and possibly an "iWatch" which could shake up the world of wearable computing.