What happens when bats are given three choices?

The next time you see an online offer or go to the grocery store, notice whether there are two choices or three. A common marketing trick is to present three choices: The third choice is designed to shift your attention toward ...

Facebook in no rush to IPO, enter China

Facebook is in no hurry to go public or to get into China, where it is officially blocked, according to Mark Zuckerberg, the founder of the social networking giant.

How comparison options affect stock buys

Should I invest my money with a small chance of big returns? Or is it better to pick investments that promise a series of modest returns? A psychologist from the University of Basel conducted a scientific experiment to study ...

Making better decisions about social housing

New research, led by the University of Portsmouth, could help decision makers make more effective choices when designing social housing initiatives.