What happens when bats are given three choices?

The next time you see an online offer or go to the grocery store, notice whether there are two choices or three. A common marketing trick is to present three choices: The third choice is designed to shift your attention toward ...

Making better decisions about social housing

New research, led by the University of Portsmouth, could help decision makers make more effective choices when designing social housing initiatives.

Facebook in no rush to IPO, enter China

Facebook is in no hurry to go public or to get into China, where it is officially blocked, according to Mark Zuckerberg, the founder of the social networking giant.