When people create and modify their virtual reality avatars, the hardships faced by their alter egos can influence how they perceive virtual environments, according to researchers.
Other
May 2, 2013
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(Phys.org) —When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with sleepy faces and color-coated chocolate candies with legs and ...
Economics & Business
Apr 2, 2013
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The personality and gender of the automated voices you hear when calling your credit card company or receiving directions from your GPS navigational system may have an unconscious effect on your perception of the technology. ...
Social Sciences
Sep 21, 2012
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The concept of responsibility is being used by politicians as a distraction from the real problems in society, which have to do with inequality according to research from the University of Exeter.
Social Sciences
Jun 28, 2012
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Our modern love-hate relationship with fat dates to antiquity, says a University of Kansas researcher who writes about the cultural history of fat in Western civilization.
Social Sciences
May 15, 2012
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By analyzing vegetation information collected by satellites over time instead of for just one day, scientists in the Michigan State University Center for Systems Integration and Sustainability (CSIS) have developed a novel ...
Ecology
Mar 23, 2012
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Voters prefer to choose candidates with lower-pitched voices, according to new findings by researchers at McMaster University.
Social Sciences
Nov 14, 2011
3
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We all know that experience is a powerful teaching tool: practice remodels neural connections and leads to mastery. Now scientists suggest that it is early experience with language—and not special innate cognitive ability—that ...
Plants & Animals
Oct 31, 2011
3
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University of Texas at Austin researchers have discovered how to extract and use information in an individual image to determine how far objects are from the focus distance, a feat only accomplished by human and animal visual ...
Computer Sciences
Sep 26, 2011
1
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Researchers at Universitat Autonoma de Barcelona have developed an electronic tongue which can identify different types of cava wines, thanks to a combination of sensor systems and advanced mathematical procedures. The device ...
Other
Jul 28, 2011
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