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News tagged with holiday shoppers
The paradox of gift giving: More not better, says new study
Holiday shoppers, take note. Marketing and psychology researchers have found that in gift giving, bundling together an expensive "big" gift and a smaller "stocking stuffer" reduces the perceived value of the overall package ...
Other Sciences / Social Sciences
Dec 12, 2011 |
3.8 / 5 (5) |
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Buyer beware: Touching something increases perceived ownership
To avoid unwanted or unnecessary purchases, keep your hands off the goods. That's the conclusion of a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Mar 31, 2009 |
4.5 / 5 (2) |
1
Apple to appeal Motorola patent dispute ruling in Germany
Apple said Friday it would immediately appeal a German court ruling in favour of rival Motorola in a patent dispute.
Dec 09, 2011 |
3 / 5 (2) |
4
