Reading, math scores fell sharply during pandemic, data show

Math and reading scores for America's 9-year-olds fell dramatically during the first two years of the pandemic, according to a new federal study—offering an early glimpse of the sheer magnitude of the learning setbacks ...

'Paradox brands' hold strong appeal for bicultural consumers

Bicultural consumers such as Asian Americans or Hispanic Americans are the fastest growing demographic in the U.S., and one of the challenges marketers face is how to build brands that resonate with consumers who have assimilated ...

How Hispanic and Asian populations influence US food culture

Media and academics often equate assimilation with the process of immigrants becoming more similar to U.S.-born populations over time and across generations, says University of Arizona researcher Christina Diaz.

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