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Will social media kill branding?

For decades, corporations used a steadfast formula in branding a product: big advertising investments that produced customer awareness and built a positive product reputation. By investing heavily in and ...

dateApr 22, 2015 in Economics & Business
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Global, Chinese automakers debut new car models

Ford showed off its new Taurus and Nissan unveiled a midsize sedan designed for China on Monday at a Shanghai Auto Show that highlighted the commercial resurgence of lower-priced Chinese auto brands.

dateApr 20, 2015 in Business
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