Old fruit peel are the new healthy snacks

Japanese food researchers Noriham Abdullah, Marina Zulkifli, Mohd Hilmi Hassan, Wan Nur Zahidah Wan Zainon and Nur Ilmiah Alimin have developed a new healthy snack out of fruit peels to fulfil a growing need for fast, on-the-go ...

Candy bar or healthy snack? Free choice not as free as we think

If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-control ...

What do saving money and losing weight have in common?

Consumers will pay more when they are given different options to pursue short-term goals, but will pay more for similar options when pursuing long-term goals, according to a new study in the Journal of Consumer Research.