Women use gossip to compete for a man's attention

Although both men and women gossip, women may be more likely to use gossiping and rumour-mongering as tactics to badmouth a potential rival who is competing for a man's attention. Women also gossip more about other women's ...

Accelerating the grapevine effect

Gossip is an efficient way to share information across large networks and has unexpected applications in solving other mathematical and machine-learning problems.

Study finds surprising source of social influence

Imagine you're a CEO who wants to promote an innovative new product—a time management app or a fitness program. Should you send the product to Kim Kardashian in the hope that she'll love it and spread the word to her legions ...

Gossip influences who gets ahead in different cultures

Gossip influences if people receive advantages whether they work in an office in the U.S. or in India—or even in a remote village in Africa, a Washington State University study found.

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Gossip

Gossip is idle talk or rumour, especially about the personal or private affairs of others, It is one of the oldest and most common means of sharing facts and views, but also has a reputation for the introduction of errors and variations into the information transmitted. The term can also imply that the idle chat or rumour is of personal or trivial nature, as opposed to normal conversation,

Gossip has been researched in terms of its evolutionary psychology origins. This has found gossip to be an important means by which people can monitor cooperative reputations and so maintain widespread indirect reciprocity. Indirect reciprocity is defined here as "I help you and somebody else helps me." Gossip has also been identified by Robin Dunbar, an evolutionary biologist, as aiding social bonding in large groups. With the advent of the internet gossip is now widespread on an instant basis, from one place in the world to another what used to take a long time to filter through is now instant.

The term is sometimes used to specifically refer to the spreading of dirt and misinformation, as (for example) through excited discussion of scandals. Some newspapers carry "gossip columns" which detail the social and personal lives of celebrities or of élite members of certain communities.[citation needed]

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