News tagged with global brands
China's Huawei unveils world's slimmest smartphone
Chinese telecoms giant Huawei, seeking to expand its presence in the United States and Europe, unveiled the world's slimmest smartphone on Monday.
Electronics / Consumer & Gadgets
Jan 09, 2012 |
4.5 / 5 (4) |
0
Muslim consumers: How do global brands become 'infidels'?
Among Islamists, certain global brands can be considered threats to Muslim identity, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
4.5 / 5 (4) |
21
The anti-consumption movement: Researchers examine resistance to global brands
What motivates people to rebel against global brands—or consumption in general? A new study in the Journal of Consumer Research examines the connection between nationalism and the anti-consumption movement in India.
Other Sciences / Social Sciences
Jun 15, 2009 |
5 / 5 (1) |
0
Apple still top global brand as value jumps: survey
Apple has extended its lead as the world's most valuable corporate name with a strong 19 percent increase in its so-called brand value, a survey showed Tuesday.
May 22, 2012 |
1 / 5 (5) |
1
Fei-Chang or Pepsi Cola? What makes consumers choose local brands over global ones?
Why do some consumers prefer local products and others gravitate toward global brands? A new study in the Journal of Consumer Research examines why some people might choose a local brand instead of a recognizable global brand ...
Other Sciences / Social Sciences
Mar 31, 2009 |
4 / 5 (1) |
0
Amazon tests waters in India
US online retail giant Amazon has made its first foray into India with launch of a shopping website, Junglee.com, as it tests the waters for a possible full entry into the nation's e-commerce market. ...
Feb 08, 2012 |
4 / 5 (1) |
0
