Storytime marketing to millennials

Storytelling is an ancient human trait. We were perhaps making manifest our imaginings even before we had the spoken word. In the modern world, stories are as important to us as they ever were and are crucial to many human ...

Concern about climate change unites Gens X and Y

Two generations of Australians, Generations X and Y, say climate change is their number one cause for concern, according to the latest Life Patterns reportfrom University of Melbourne researchers.

Swiss watchmakers keep cool in wait for Apple smartwatch

Swiss watchmakers are warily eyeing Apple's reported progress towards creating a "smartwatch", but say they are not too worried about the tech goliath's likely incursion into their traditional turf.

Gen Y's embrace of hybrids may be auto market's tipping point

(PhysOrg.com) -- Generation Y's strong affinity for hybrid vehicles could make it the generation that leads the automotive market away from traditional gasoline-powered vehicles, according to an annual survey by Deloitte ...

Myth-busting the cybersafety debate

We know that most fears originate from a lack of understanding. We also know that social networking is a mystery to many people outside of Generation Y. So it should not come as a surprise that many people - parents in particular ...

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