Marketing strategy as a game

Researchers at Carlos III University of Madrid have developed an international marketing simulation game called QUANTUM, in which the students compete as marketing directors for a large company.

Zynga partners with toy maker Hasbro

Old school toy maker Hasbro and online social game star Zynga on Thursday announced a partnership to mesh the Internet firm's hits with real-world products.

US video game sales fall 34 percent in January

(AP) -- U.S. retail sales of video game hardware, software and accessories fell 34 percent in January from a year earlier to $751 million due to the lack of new game titles, according to market researcher NPD Group.

US video game sales drop 21 percent in December

(AP) -- U.S. retail sales of video game hardware, software and accessories fell 21 percent in December from a year ago to $3.99 billion as players bought fewer games for their aging consoles, according to market researcher ...

Sony Vita will debut in US with film-music services

Sony said that its PlayStation Vita handheld entertainment gadgets will debut in the US market on February 22 with access to popular streaming film and television service Netflix.

Nintendo 3DS game system gets momentum in US

Nintendo on Tuesday announced that it sold more than four million of its sophisticated 3DS handheld videogame gadgets in the United States by end of 2011.

Nevada adopts rules for Internet poker licenses

(AP) -- Nevada gambling regulators on Thursday unanimously approved rules that allow companies in the state apply for licenses to operate poker websites, a move that puts Nevada in a position to capitalize if Congress reverses ...

Sony PS Vita gets world launch in Japan

Technology giant Sony on Saturday held the world launch of its next-generation PlayStation Vita handheld console in Japan, as the company aims to take a bite out of the growing smartphone games market.

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