YouTube is wading confidently into turf dominated by Amazon-owned Twitch, with a service tailored for the hot trend of videogame play as a spectator sport.
Behind closed doors on the show floor of the world's premier video game show, Facebook-owned Oculus was letting people touch virtual worlds.
At the Electronic Entertainment Expo players swooped like eagles through Paris, blasted asteroids, and fought in boxing rings as videogame makers dove into worlds of virtual reality.
Console kings Microsoft and Sony battled for players' hearts with blockbuster games and the lure of virtual worlds as the Electronic Entertainment Expo was poised begin in Los Angeles on Tuesday.
Seen and heard as the annual Electronic Entertainment Expo gears up for its three-day run at the Los Angeles Convention Center:
Ubisoft has mixed carnage, humor and music in a powerhouse lineup of video games making debuts at an Electronic Entertainment Expo extravaganza in Los Angeles.
Sony has proclaimed a "new era" of PlayStation gaming complete with big-name games and the dawn of virtual reality on its powerful PlayStation 4 consoles.
Microsoft played to the hearts of gamers on Monday with word that they will be able to switch on beloved old video games on new-generation Xbox One consoles.
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From the adventures of Lara Croft in Tomb Raider to the apocalyptic drama of Fallout - new research from the University of Warwick has revealed the secret to how some of the world's most iconic video games were created.