News tagged with freebie devaluation

The freebie dilemma: Consumers are skeptical about 'free' products

It's common for retailers to bundle two different products (like razors and blades) together and describe one as free. A new study in the Journal of Consumer Research shows that this strategy leads consumers to devalue the it ...

Other Sciences / Social Sciences

Jun 15, 2009 | 4.5 / 5 (2) | 1