Shoppers drawn 'straight down the middle'
(Phys.org)—Shoppers are naturally drawn to products displayed centrally according to researchers at Aston Business School (ABS).
Social Sciences
Jan 14, 2013
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News tagged with focus
Closer look at consumers' gazes: Research proves shoppers are drawn to centrally placed products
Rows of new toys, endless racks of sweaters on clothing store shelves, long lines of books arranged in the bestsellers section at the bookstore. From mall displays to boutique exhibits, long lines of horizontally arranged ...
Social Sciences
Dec 6, 2012
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GM hopes new Spark will jolt electric sales
General Motors is giving its Chevrolet Spark a jolt of electricity.
Energy & Green Tech
Nov 27, 2012
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Carbon fiber technology that could deliver more fuel-efficient vehicles
Ford Motor Company today demonstrated a prototype carbon fiber bonnet that could help lower fuel consumption for Ford customers.
Engineering
Oct 9, 2012
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Review: I'm not charged by Ford's Focus Electric
I love the idea of electric cars. But I wasn't enamored with the Ford Focus Electric.
Energy & Green Tech
Aug 4, 2012
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Consumer Reports: Special 'eco' car models don't pay off
The special "eco" versions of small cars such as the Chevrolet Cruze, Ford Focus and Honda Civic don't improve fuel economy enough to be worth the extra money, according to an analysis by Consumer Reports.
Energy & Green Tech
Jul 16, 2012
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Are consumers aware that they are drawn to the center when choosing products?
Consumers are more likely to select products located in the horizontal center of a display and may not make the best choices as a result, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 16, 2012
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Researchers develop technique to focus light inside biological tissue
Imagine if doctors could perform surgery without ever having to cut through your skin. Or if they could diagnose cancer by seeing tumors inside the body with a procedure that is as simple as an ultrasound. Thanks to a technique ...
Engineering
Jun 26, 2012
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Self-assembling nanocubes for next generation antennas and lenses
Researchers at the University of California, San Diego Jacobs School of Engineering have developed a technique that enables metallic nanocrystals to self-assemble into larger, complex materials for next-generation antennas ...
Nanomaterials
Jun 13, 2012
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Marriage therapist says high-conflict couples have work to do before saying 'I do'
(PhysOrg.com) -- A Kansas State University marriage therapist has Valentine's Day advice for couples contemplating commitments and engagement rings: Mix romance with a generous portion of reality.
Social Sciences
Feb 3, 2012
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