What drives market share profitability?

Researchers from University of Alabama and Indiana University published a new paper in the Journal of Marketing that examines why a market share-profit relationship exists and how this understanding can be used to explain ...

New business models can save smaller firms during economic crises

The COVID-19 pandemic has caused unprecedented levels of disruption and hardship for many small businesses. But rather than adopting a more conservative approach involving relatively minor tactical adjustments, small businesses ...

Shedding light on the dark side of firm lobbying

Researchers from George Mason University, University of Manitoba, Colorado State University, and Georgetown University published a new paper in the Journal of Marketing that examines an unintended customer consequence of ...

Accounting for finance is key for ¿mitigation pathways

A new study published in the journal Science highlights the opportunity to complement current climate mitigation scenarios with scenarios that capture the interdependence among investors' perception of future climate risk, ...

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