World-class athletes aren't the only ones with Olympic hopes. Facebook Inc. participated in a different kind of trial in London: whether it can extend its online popularity to the television airwaves and compete with Twitter ...
Aug 16, 2012
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Your best chance to see a female athlete endorsing a product will be during the next few weeks. The Olympics' commercial breaks may be littered with female swimmers, runners and gymnasts, but don't expect ...
Jul 30, 2012
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Forty years into the Title IX era, female athletes have risen to prominence and populate the sports landscape. Female viewership, however, has not witnessed the same rise. What sports are women watching (or not), and why? ...
Jul 06, 2012
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An examination of past Olympic Games television coverage shows notable differences in the way sports commentators talk about athletes, depending upon the athletes' races, gender and nationalities.
Jun 18, 2012
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A college quarterback coming into the locker room with a dislocated shoulder wouldn't care whether the athletic trainer taking care of him is male or female -- or would he? A study from North Carolina State University examining ...
Jul 13, 2010
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(PhysOrg.com) -- A Purdue University professor encourages parents, teachers and coaches to engage young girls in athletics because it's not likely they are going to find inspiration on the nightly news.
Jun 04, 2010
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A study led by sports medicine researcher Anne Hoch, D.O. at The Medical College of Wisconsin in Milwaukee has found that oral folic acid may provide a safe and inexpensive treatment to improve vascular function in young ...
May 10, 2010
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Female athletes experience dramatically higher rates of specific musculoskeletal injuries and medical conditions compared to male athletes, according to exercise physiologist Vicki Harber in the Faculty of Physical Education ...
Jan 25, 2010
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Pirkko Markula says when it comes to the Olympics, media coverage rarely gives women equal treatment.
Jan 20, 2010
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(PhysOrg.com) -- Male and female reporters differ in the way they cover sports, especially in regard to the athleticism of female athletes, according to a recent study.
Jun 23, 2009
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A study led by sports medicine researcher Anne Hoch, D.O., at The Medical College of Wisconsin in Milwaukee has revealed that young female professional dancers face the same health risks as young female athletes ...
May 30, 2009
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New research from the Faculty of Kinesiology at the University of Calgary has found a connection between the laxity of a woman's knee joint and her monthly hormone cycle.
Apr 17, 2009
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Contrary to common belief, softball pitching subjects the biceps to high forces and torques when the player's arm swings around to release the ball, according to an analysis of muscle firing patterns conducted at Rush University ...
Mar 24, 2009
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