News tagged with feelings
Why do consumers dislike corporate brands that get too familiar?
Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
2.5 / 5 (2) |
1
Evolution may explain 'Runner's high,' study says
(HealthDay) -- The pleasurable feeling known as "runner's high" that's triggered by aerobic exercise may have played a role in the evolution of humans' ability to run long distances, a new study suggests.
May 09, 2012 |
3 / 5 (2) |
6
Rock, pop, white power: How music influences support for ethnic groups
Just a few minutes of listening to mainstream rock music was enough to influence white college students to favor a student group catering mostly to whites over groups serving other ethnic and racial groups, a new study found.
Other Sciences / Social Sciences
Mar 05, 2012 |
3 / 5 (2) |
0
The emotional oracle effect
A forthcoming article in the Journal of Consumer Research by Professor Michel Tuan Pham, Kravis Professor of Business, Marketing, Columbia Business School; Leonard Lee, Associate Professor, Marketing, Columbia Business School ...
Other Sciences / Social Sciences
Feb 24, 2012 |
5 / 5 (2) |
3
PNAS-published poll finds some Christians find their own political beliefs conflict with Jesus' teachings
(PhysOrg.com) -- A new online poll conducted by a team of three researchers from Stanford University has found that of those who identified themselves as Christians and who also identified themselves as either politically ...
Other Sciences / Social Sciences
Jan 31, 2012 |
4.1 / 5 (11) |
3
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When it comes to accepting evolution, gut feelings trump facts
For students to accept the theory of evolution, an intuitive "gut feeling" may be just as important as understanding the facts, according to a new study.
Other Sciences / Social Sciences
Jan 19, 2012 |
4.5 / 5 (20) |
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Research raises new questions about animal empathy
The emotions of rats and mice and the mental infrastructure behind them promise to illuminate the nature of human emotions, including empathy and nurturance, a Washington State University neuroscientist writes in this Friday's ...
Dec 08, 2011 |
5 / 5 (1) |
0
Seeing brands as people
From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products. Now new research shows that thinking about brands as people can make ...
Other Sciences / Social Sciences
Dec 02, 2011 |
4 / 5 (1) |
0
Go ahead, tell me what to buy: Happy consumers like it (most of the time?)
Consumers apparently don't mind taking orders, when it comes to slogans for pleasurable products or services, according to a new study in the Journal of Consumer Research. But banks and insurance agencies should mind their ...
Other Sciences / Social Sciences
Nov 15, 2011 |
5 / 5 (1) |
1
That's gross!: Study uncovers physiological nature of disgust in politics
Most likely, you would be disgusted if confronted with a picture of a man eating a mouthful of writhing worms. Or a particularly bloody wound. Or a horribly emaciated but still living body. But just how much disgust you feel ...
Other Sciences / Social Sciences
Oct 25, 2011 |
5 / 5 (1) |
1
Why does explaining why a cupcake is delicious make us love it less?
When consumers share their thoughts about products or experiences, their opinions can intensify, according to a new study in the Journal of Consumer Research. But it depends on whether they're talking about something sensor ...
Other Sciences / Social Sciences
Oct 21, 2011 |
3 / 5 (1) |
0
Vivid descriptions of faces 'don't have to go into detail'
Celebrated writers such as Charles Dickens and George Eliot described characters' faces vividly without going into detail about their features, according to a research group led at the University of Strathclyde.
Other Sciences / Social Sciences
Oct 21, 2011 |
3 / 5 (2) |
4
Do US men value fatherhood over their careers?
The classic figure of a distant, career-focused father who spends lots of time at the office and who has little time for his kids might be getting outdated, a new study shows.
Other Sciences / Social Sciences
Oct 13, 2011 |
5 / 5 (1) |
3
Balance is key in after-school activities for adolescents
How much is too much when it comes to after-school activities for adolescents?
Other Sciences / Social Sciences
Aug 29, 2011 |
4 / 5 (2) |
0
Empowerment, self-defense motivating factors for texas women to hold concealed handgun licenses
Texas women who hold concealed handgun licenses (CHLs) are motivated to do so by feelings of empowerment and a need for self-defense, according to new research to be presented at the 106th Annual Meeting of the American Sociological ...
Other Sciences / Social Sciences
Aug 20, 2011 |
5 / 5 (2) |
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