Related topics: brain · perception · anxiety

Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

Brain has specific radar for snakes

Ever wonder why snakes inspire such fear? A new study on monkeys out Monday says the brain has specific cells that fire off rapid warnings when confronted with slithery danger.

When the going gets tough, the materialistic go shopping

Materialistic people experience more stress from traumatic events such as terrorist attacks and are more likely to spend compulsively as a result, according to an international study led by a Michigan State University business ...

Yahoo Japan develops 3D search engine-printer

Yahoo Japan Corp. has developed a voice-activated Internet search that links to a 3D printer, letting users look online for blueprints to deliver solid objects in a few minutes, the company said.

Fear of sharks helps preserve balance in the world's oceans

(Phys.org) —A prey's fear of a shark is critical to protecting ocean biodiversity, according to researchers at Florida International University. Without this fear, a cascading effect within the ecosystem could destabilize ...

Do you fear you are missing out?

Does checking Twitter and Facebook to see what your friends are up to make you feel like you are missing out on all the fun? Researchers have come up with a way of measuring the modern day concept of the "fear of missing ...

Cargo spaceship docks with ISS despite antenna mishap (Update)

An unmanned cargo vehicle on Friday successfully docked with the International Space Station, in a delicate manoeuvre after its navigation antenna failed to properly deploy following launch, Russian mission control and NASA ...

Tendency to fear is strong political influence

It's no secret that fear is a mechanism often used in political campaigns to steer public opinion on hot-button issues like immigration and war. But not everyone is equally predisposed to be influenced by such a strategy, ...

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