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New poll reveals what Americans fear most

Chapman University has initiated the first comprehensive nationwide study on what strikes fear in Americans in the first of what is a planned annual study. According to the Chapman poll, the number one fear in America today ...

dateOct 21, 2014 in Social Sciences
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Scared of crime? Good.

In the past half-century, fear of crime in the United States has fueled "white flight" from big cities, become known as a quality of life issue and prompted scholars and law enforcement experts to address ways of reducing ...

dateAug 12, 2014 in Social Sciences
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Explainer: Why are we afraid of spiders?

I have personal interest in arachnophobia – the fear of spiders – because I am a spider expert, but also because my daughter has it. She is not alone. According to the American Psychiatric Association, phobias affect ...

dateMay 08, 2014 in Plants & Animals
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Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

dateFeb 06, 2014 in Social Sciences
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