News tagged with fear

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Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

dateFeb 06, 2014 in Social Sciences
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Do you fear you are missing out?

Does checking Twitter and Facebook to see what your friends are up to make you feel like you are missing out on all the fun? Researchers have come up with a way of measuring the modern day concept of the "fear of missing ...

dateApr 29, 2013 in Social Sciences
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Tendency to fear is strong political influence

It's no secret that fear is a mechanism often used in political campaigns to steer public opinion on hot-button issues like immigration and war. But not everyone is equally predisposed to be influenced by such a strategy, ...

dateFeb 05, 2013 in Social Sciences
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