News tagged with favorable evaluations

Do consumers always approach pleasure and avoid pain? New study suggests an alternative

Whether it's doing sit-ups or eating steamed veggies instead of fries, it's often difficult to get ourselves to do something we know is beneficial. A new study in the Journal of Consumer Research says we can trick oursel ...

Other Sciences / Social Sciences

created Dec 14, 2009 | popularity 4 / 5 (1) | comments 0

Placing ads: Location, location, location

Marketers have always known they must carefully choose where they place their ads, but a new study in Journal of Consumer Research shows that even the nearby content in a publication—its difficulty and design—affect consum ...

Other Sciences / Social Sciences

created Aug 24, 2009 | popularity 2 / 5 (2) | comments 0




Search results for favorable evaluations


Got nectar? To hawkmoths, humidity is a cue

(Phys.org) -- Humidity emanating from a flower's nectar stores tells a moth if the flower is worth a visit, research led by a UA entomologist has discovered.

Biology / Plants & Animals

created May 30, 2012 | popularity not rated yet | comments 1 | with audio podcast

If the market decides what stockbrokers earn, why are women on Wall Street earning less?

The recent excesses of Wall Street may be big news but behind the headlines there's another story: When it comes to men and women stockbrokers, someone is taking home a bigger paycheck.

Other Sciences / Social Sciences

created May 20, 2012 | popularity 5 / 5 (1) | comments 8

AP IMPACT: Evacs and drills pared near nuke plants

(AP) -- Without fanfare, the nation's nuclear power regulators have overhauled community emergency planning for the first time in more than three decades, requiring fewer exercises for major accidents and recommending that ...

Technology / Energy & Green Tech

created May 16, 2012 | popularity not rated yet | comments 3

Web tool helps determine best energy storage options

(Phys.org) -- Sandia National Laboratories and the Department of Energy have released a new tool to help utilities, developers and regulators identify the energy storage options that best meet their needs.

Technology / Energy & Green Tech

created May 14, 2012 | popularity 5 / 5 (1) | comments 0

Vibrating steering wheel guides drivers while keeping their eyes on the road

A vibrating steering wheel is an effective way to keep a driver's eyes safely on the road by providing an additional means to convey directions from a car's navigation system, researchers at Carnegie Mellon University and ...

Technology / Engineering

created Apr 24, 2012 | popularity not rated yet | comments 3 | with audio podcast

Kinder Houston Area Survey reveals more Houstonians support mass transit

One of America's most automobile-dependent large cities may be heading into a new era, according to the 31st annual Kinder Houston Area Survey conducted by Rice University. Among the findings in this year's survey: Houstonians ...

Other Sciences / Social Sciences

created Apr 24, 2012 | popularity 5 / 5 (1) | comments 0

Too much information: When does adding mildly favorable details dilute the big message?

When a large item and a small one are packaged together, consumers often perceive the overall value to be less than that of the large item, according to a new study in the Journal of Consumer Research. This applies to inf ...

Other Sciences / Social Sciences

created Apr 16, 2012 | popularity not rated yet | comments 1

Fermi observations of dwarf galaxies provide new insights on dark matter

(PhysOrg.com) -- There's more to the cosmos than meets the eye. About 80 percent of the matter in the universe is invisible to telescopes, yet its gravitational influence is manifest in the orbital speeds ...

Space & Earth / Astronomy

created Apr 02, 2012 | popularity 4.7 / 5 (16) | comments 77 | with audio podcast

For youth sexting: Public supports education, not criminal charges

Sexting – sending sexually explicit, nude, or semi-nude photos by cell phone – has become a national concern, especially when it involves children and teens. A new poll shows that the vast majority of adults do ...

Other Sciences / Social Sciences

created Mar 20, 2012 | popularity 5 / 5 (2) | comments 1

Pants on fire: When consumers lie to service providers

Is honesty the best policy? According to a new study in the Journal of Consumer Research, consumers who lie during a service encounter are more satisfied than truth tellers when they get what they want.

Other Sciences / Social Sciences

created Mar 15, 2012 | popularity not rated yet | comments 0


List of search results for favorable evaluations