Views of ideal female appearance in China are changing

Young women in China, living in a rapidly changing society with more personal independence, disposable income and exposure to Western media than ever before, are also altering their views of female beauty.

Photo + fragrance of chocolate cake = more chocolate cakes sold

Fashion magazines come pre-loaded with scratch-and-sniff panels for perfume and aftershave, but what about advertisements for foods like chocolate chip cookies and fresh-baked bread? According to a new study in the Journal ...

Why do grotesque fashion ads lure consumers?

Women's fashion magazines are chock full of ads, some featuring bizarre and grotesque images. According to a new study in the Journal of Consumer Research, these ads are effective at grabbing consumers' attention.

Canadian model unmasks blog tormentor

A Canadian model has won a landmark case in a New York court after Google was forced to disclose the online identity of a blogger who anonymously posted derogatory comments about the Vogue covergirl.