Making sports statistics more scientific
Whether it is the sprinter who finished first or the team that scored more points, it's usually easy to determine who won a sporting event. But finding the statistics that explain why an athlete or team wins ...
Ant colonies remember rivals' odor and compete like sports fans
A new study led by the University of Melbourne has shown that weaver ants share a collective memory for the odour of ants in rival nests, and use the information to identify them and compete, similar to how sports fans know ...
Review: Super Bowl online decent, won't replace TV
(AP) -- The television set won't be the only place to watch video of the New York Giants and the New England Patriots this Sunday. For the first time, U.S. football fans will be able to watch the Super Bowl ...
People as 'sensors': Twitter messages reveal NFL's big plays and fans'
Using millions of Twitter subscribers as living "sensors," engineers from Rice University and Motorola Mobility have found a way to monitor fans' levels of excitement and to keep track of the action in National Football League ...
German privacy watchdog dislikes Facebook's 'Like'
(AP) -- A German data protection authority is "unliking" Facebook's "Like" button.
Brain Scans Track Hoop Fans' Happy Memories
(PhysOrg.com) -- In a novel study that used historical tape of a thrilling overtime basketball game between Duke and the University of North Carolina at Chapel Hill, brain researchers at Duke have found that ...
Carnegie Mellon engineers create mobile video service
Carnegie Mellon University engineering faculty, Priya Narasimhan and Rajeev Gandhi, and their students have created a new, unique large-scale mobile wireless video service designed to enhance sports fans' experience at games. ...
Die-hard college sports fans defy expectations
When March Madness kicks off this week, you might expect the bleachers to be filled with alumni and students from the competing colleges. In fact, only about a third of die-hard college sports fans are alumni of their teams' ...
America's Next Top Model: How do fans contribute to the decline of their favorite TV shows?
Popular TV shows can rapidly lose much of their audience. According to a new study in the Journal of Consumer Research, the most devoted fans of popular TV shows could actually be contributing to their decline.
New technology allows hockey fans to feel the smash
San Jose Sharks fans now can feel the bone-crunching action in the rink - from the comfort of their couches.
Scientific study of World Cup supporters asks, "Do we only sing when we're winning?"
As World Cup fever grips the globe, psychologists are asking if football fans feel more affinity with their team if they are winning.
When identity marketing backfires: Consumers don't like to be told what they like
When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Security firms watch social media for feisty fans
Watch what you tweet, sports fans.
Die-hard sports fans view ads associated with rival teams negatively, regardless of the message
A new study concludes that it doesn't matter how compelling an advertisement may be, most die-hard Oregon State Beavers fans will simply not purchase a product associated with the Oregon Ducks.