Review: Super Bowl online decent, won't replace TV
(AP) -- The television set won't be the only place to watch video of the New York Giants and the New England Patriots this Sunday. For the first time, U.S. football fans will be able to watch the Super Bowl ...
Ant colonies remember rivals' odor and compete like sports fans
A new study led by the University of Melbourne has shown that weaver ants share a collective memory for the odour of ants in rival nests, and use the information to identify them and compete, similar to how sports fans know ...
People as 'sensors': Twitter messages reveal NFL's big plays and fans'
Using millions of Twitter subscribers as living "sensors," engineers from Rice University and Motorola Mobility have found a way to monitor fans' levels of excitement and to keep track of the action in National Football League ...
Making sports statistics more scientific
Whether it is the sprinter who finished first or the team that scored more points, it's usually easy to determine who won a sporting event. But finding the statistics that explain why an athlete or team wins ...
German privacy watchdog dislikes Facebook's 'Like'
(AP) -- A German data protection authority is "unliking" Facebook's "Like" button.
When identity marketing backfires: Consumers don't like to be told what they like
When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Die-hard sports fans view ads associated with rival teams negatively, regardless of the message
A new study concludes that it doesn't matter how compelling an advertisement may be, most die-hard Oregon State Beavers fans will simply not purchase a product associated with the Oregon Ducks.
Scientific study of World Cup supporters asks, "Do we only sing when we're winning?"
As World Cup fever grips the globe, psychologists are asking if football fans feel more affinity with their team if they are winning.
Security firms watch social media for feisty fans
Watch what you tweet, sports fans.
Sesame Street's next chapter: Elmo talks back
(AP)—Elmo, Big Bird and the rest of the "Sesame Street" crew have always talked to kids. Now, they'll try to have a two-way conversation with their pint-sized audience using Kinect, the motion and voice-sensing ...
Illusion of control: Why sports fans prefer 'lucky' products
Consumers engage in superstitious behavior when they want to achieve something but don't have the power to make it happen, according to a new study in the Journal of Consumer Research.
Cinderellas reign in Final Four ratings
Most pro basketball fans would assume that TV executives want to see teams from the largest markets go the furthest in the playoffs. But in college basketball, however, the most fans tune in for teams they probably hadn't ...
Why superstition-rich baseball playoff fans aren't loyal to a brand
Wear your lucky Yankees jersey. Hold your breath. Expect nothing less than a World Series win. Certain routines are routine for millions of baseball playoff fans desperate to meet victory. In fact, a new study in the Journal of ...
For sports fans, the story—not the victor—makes the difference in enjoyment
A new study has concluded that sports fans love to root for a hero and against a villain, but if the game is exciting, they'll enjoy it no matter who wins.