As World Cup fever grips the globe, psychologists are asking if football fans feel more affinity with their team if they are winning.
When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Watch what you tweet, sports fans.
World Cup organizers said Wednesday that an estimated 320 tons of solid waste which the June 12 to July 13 event is expected to generate will be sent for recycling.
A new study concludes that it doesn't matter how compelling an advertisement may be, most die-hard Oregon State Beavers fans will simply not purchase a product associated with the Oregon Ducks.
Most pro basketball fans would assume that TV executives want to see teams from the largest markets go the furthest in the playoffs. But in college basketball, however, the most fans tune in for teams they probably hadn't ...
Wear your lucky Yankees jersey. Hold your breath. Expect nothing less than a World Series win. Certain routines are routine for millions of baseball playoff fans desperate to meet victory. In fact, a new study in the Journal ...
The US State Department was Wednesday under fire for spending $630,000 over two years to win millions of "likes" on its Facebook pages at a time of severe government austerity measures.
Consumers engage in superstitious behavior when they want to achieve something but don't have the power to make it happen, according to a new study in the Journal of Consumer Research.
Bayer Leverkusen, who are on course to return to the Champions League next season, unveiled plans on Tuesday to turn their ground into a high-tech friendly "Stadium of the Future" for football fans.