(Phys.org) —Waterproof fabrics that whisk away sweat could be the latest application of microfluidic technology developed by bioengineers at the University of California, Davis.

Chemistry - Materials Science

12 hours ago 5 / 5 (4) 0 |

Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research.

Other Sciences - Social Sciences

May 14, 2013 5 / 5 (1) 0