Research highlights the importance of logos
(Phys.org) —Brand logos that create a sense of motion can enhance a customer's evaluation of the brand, says a University of Michigan researcher.
Expert says peacocks' legs, lower feathers and dance attract most attention during courtship
(Phys.org) —Although peacocks are famous for tall tail feathers with colorful eyespots, an expert says peahens look lower when sizing up a male and that dance moves may give a suitor an edge.
Is your signature safe? How to avoid forgery
Have you ever had your credit card stolen and used? Did the thief try to forge your scrawled signature, miniaturised on that impossibly tiny and slippery white line on the back of your card?
Pay-per-gaze? Google patent proposes ad system
Eye-tracking could outshine passwords if made user-friendly
(Phys.org) —It's a wonder we still put up with passwords. We forget our highly secretive combinations, so we frequently have them reset and sent to our cellphones and alternative email addresses. We come ...
SideWays eye-tracking system shown at Paris conference (w/ video)
Eye-tracking Umoove parks in closed-beta zone
Shoppers drawn 'straight down the middle'
(Phys.org)—Shoppers are naturally drawn to products displayed centrally according to researchers at Aston Business School (ABS).
Tobii's eye tracker REX will showcase at CES (w/ video)
Seeing the world through the eyes of an Orangutan
She is a captive bred Sumatran orangutan. He is a neuroscientist specialising in cognitive and sensory systems research. With the help of specially adapted eye tracking equipment they are hoping to explain ...
Tracking facial features to make driving safer and more comfortable
(Phys.org)—For those familiar with its language, the face reflects much about an individual's identity and emotional state. EPFL scientists are developing a tool that will be able to use facial information ...
Fujitsu develops eye tracking technology
Fujitsu Laboratories today announced development of eye tracking technology that takes advantage of compact, inexpensive cameras and light-emitting diodes (LED) embedded in PCs. Up until now, tracking eye ...