News tagged with emotional attachment

Why we love it or hate it: The 3 E's

Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...

dateMay 09, 2013 in Social Sciences
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FIFO workers: Companies don't care

Preliminary findings from two fly-in fly-out (FIFO) studies reveal partner dissatisfaction and a distinct perception among workers that companies don't care about their wellbeing.

dateDec 10, 2012 in Social Sciences
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