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News tagged with emotional appeal

The complicated consumer: Positive ads aren't always the most effective

Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer Research.

Other Sciences / Social Sciences

created Jun 15, 2009 | popularity 5 / 5 (1) | comments 0

Apple corporate reputation shines: Harris Poll

Apple dethroned Google as the company with the most respected image in the eyes of consumers, according to Harris Interactive study results.

Technology / Business

created Feb 14, 2012 | popularity 1 / 5 (3) | comments 0