Facebook becomes Google advertising ally
Google-owned online ad-placing service DoubleClick on Friday announced that the way has been cleared to include space at Facebook.
Google-owned online ad-placing service DoubleClick on Friday announced that the way has been cleared to include space at Facebook.
Internet
Oct 19, 2013
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Google Inc. and Yahoo Inc., two Internet companies that have long cultivated relationships in Hollywood, are nevertheless placing ads on sites that feature pirated movies, TV shows and music, a new report says.
Internet
Jan 2, 2013
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(Phys.org)—Google has announced (on its DoubleClick search site) the development of a new API that allows advertisers to combine online and offline information on users/customers resulting in more sophisticated online targeted ...
Google is paying a $22.5 million fine to settle the latest regulatory case questioning the Internet search leader's respect for people's privacy and the integrity of its internal controls.
Business
Aug 9, 2012
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(AP) -- Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web ...
Internet
Nov 9, 2009
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(AP) -- Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
Internet
Sep 18, 2009
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Yahoo!, Microsoft and AOL unveiled a joint advertising agreement on Tuesday designed to take on Internet giant Google.
Business
Nov 8, 2011
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Google spent more than $500 million to acquire another 27 companies during the third quarter, ensuring this year will be busiest shopping spree in the Internet search leader's history.
Business
Oct 27, 2011
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By signing in to many of the Web's most popular sites, consumers send their names, email addresses or other personal information to other websites and data-collection companies, according to a Stanford University study that ...
Internet
Oct 12, 2011
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Google said Wednesday the US Justice Department has asked for more information about its bid for Motorola Mobility but expressed confidence the $12.5 billion deal will get the green light.
Business
Sep 29, 2011
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DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.
DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble. Today, it focuses on uploading ads and reporting their performance.
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