News tagged with doubleclick
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DoubleClick
DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.
DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble. Today, it focuses on uploading ads and reporting their performance.
For more information about DoubleClick, read the full article at
Wikipedia.
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Yahoo!, Microsoft, AOL in ad deal
Yahoo!, Microsoft and AOL unveiled a joint advertising agreement on Tuesday designed to take on Internet giant Google.
Nov 08, 2011 |
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Google paid $151M for Zagat in flurry of 3Q deals
Google spent more than $500 million to acquire another 27 companies during the third quarter, ensuring this year will be busiest shopping spree in the Internet search leader's history.
Oct 27, 2011 |
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Websites fail to protect personal data, researchers contend
By signing in to many of the Web's most popular sites, consumers send their names, email addresses or other personal information to other websites and data-collection companies, according to a Stanford University study that ...
Oct 12, 2011 |
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US wants more info from Google on Motorola deal
Google said Wednesday the US Justice Department has asked for more information about its bid for Motorola Mobility but expressed confidence the $12.5 billion deal will get the green light.
Sep 29, 2011 |
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Regulators dig deeper into Google's Admeld deal
(AP) -- Federal regulators are seeking more information about Internet search leader Google's proposed purchase of digital advertising company Admeld.
Jul 28, 2011 |
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Google to keep powering MySpace ads, search
MySpace on Thursday announced that Google will continue to power advertising and search at the flagging online social network under pressure to improve its financial performance.
Dec 16, 2010 |
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Google snaps up mobile ad startup for $750 million (Update)
(AP) -- Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web ...
Nov 09, 2009 |
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Google injects search savvy into display ad system
(AP) -- Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
Sep 18, 2009 |
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