News tagged with dominant hand

How does hand orientation help consumers imagine using products?

Consumers need a little help when it comes to imagining using products, according to a new study in the Journal of Consumer Research. Sometimes that means orienting an advertisement toward a dominant hand or helping them p ...

Other Sciences / Social Sciences

created Oct 21, 2011 | popularity not rated yet | comments 0

Right-handers, but not left-handers, are biased to select their dominant hand

The vast majority of humans – over 90% – prefer to use their right hand for most skilled tasks. For decades, researchers have been trying to understand why this asymmetry exists. Why, with our two cerebral hemispheres ...

Medicine & Health / Psychology & Psychiatry

created Mar 08, 2011 | popularity 4 / 5 (1) | comments 1

Good and bad in the hands of politicians

"In laboratory tests, right- and left-handers associate positive ideas like honesty and intelligence with their dominant side of space and negative ideas with their non-dominant side," says Daniel Casasanto ...

Medicine & Health / Psychology & Psychiatry

created Jul 29, 2010 | popularity 4.6 / 5 (5) | comments 1 | with audio podcast

Lefty or Righty? A new hold on how we think

(PhysOrg.com) -- Whether you’re a lefty or righty, chances are you never thought your dominant hand played a role in the decisions you make. But what may seem as an unimportant trait might actually influence ...

Medicine & Health / Psychology & Psychiatry

created Aug 06, 2009 | popularity 4.3 / 5 (22) | comments 5

Shaken self-confidence? Certain products and activities can fix it

Someone who has momentarily lost confidence in her intelligence is more likely to purchase a pen than a candy bar, according to a new study in the Journal of Consumer Research. The pen helps restore her belief in herself as an ...

Other Sciences / Other

created Jan 26, 2009 | popularity 3.7 / 5 (7) | comments 0