The use of words with emotional content in books has steadily decreased throughout the last century, according to new research from the Universities of Bristol, Sheffield, and Durham. The study, published today in PLOS ONE, ...
Social Sciences
Mar 20, 2013
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Emotional appeals could be more effective than celebrities when promoting products related to a consumer's identity, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 5, 2013
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Consumers will spend more to get rid of worn bills because they evoke feelings of disgust but are more likely to hold on to crisp new currency, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
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Leaders often use rousing speeches to evoke powerful emotions, and those emotions may predict when a group will commit an act of violence or terrorism, according to new research published in the journal Behavioral Sciences ...
Social Sciences
Aug 30, 2012
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Researchers at the Max Planck Institute for Terrestrial Microbiology, Marburg, Germany, have compared the microbial ecosystems in the intestines termites and cockroaches, with fascinating results. The research is published ...
Cell & Microbiology
Apr 17, 2012
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Facebook's $1 billion gobbling up of Instagram has sent disgruntled fans of the quirky photo-sharing app to the delete button.
Software
Apr 12, 2012
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(PhysOrg.com) -- We've all seen the ads meant to scare us into buying products like protective sunscreen or to avoid doing something like drugs. Well, it turns out those advertisements may only freeze us with fear and inaction. ...
Social Sciences
Feb 29, 2012
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